eBay chief blogger Richard Brewer-Hay shares, in great detail, his experience as a corporate blogger. He discusses the importance of having a social media policy and gives tips on how to craft an effective one. Richard also lays out some of the fundamentals...things like frequency of posting, overall philosophy and strategies for success. Managing blog content and social media activity by employees is a hot-topic and Richard discusses his approach to managing this issue.

Total Running Time: 8:29

Published on June 28, 2009

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