Paul Gillin explains the appeal and potential of blogs, the Swiss-Army knife of the Social Media world. Learn why so many people, businesses and organizations are using blogs to reach the world. Paul explains why they are so effective and gives advice on how to create blogs that people will want to read.

Total Running Time: 6:08

Published on May 01, 2009

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media democratization social media marketing social media paul gillin bottom-up world inbound marketing viral marketing new marketing facebook twitter linkedin blogs blogging

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