Author David Meerman Scott gives an overview of his bestselling book, The New Rules of Marketing & PR. In plain English, David analyzes the huge disconnect between where marketing dollars are being spent and how the public is searching for products and services. Whether blogs, web videos, social media sites or content-rich websites, he discusses how thinking differently can deliver amazing results.

Total Running Time: 7:11

Published on May 02, 2009

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world wide rave david meerman scott inbound marketing viral marketing new marketing new rules of marketing & pr content marketing permission marketing social media marketing

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