David Meerman Scott takes an old concept, the Press Release (also known as the News Release), and brings it into the modern age. By following his practical advice, your press releases can enhance your Search Engine Optimization and deliver more interested viewers to your website.

Total Running Time: 3:28

Published on May 01, 2009

Read David Meerman Scott's bio »

Tags

world wide rave david meerman scott inbound marketing viral marketing new marketing press release news release new rules of marketing & pr social media marketing

<object width="400" height="249" data="http://www.gurutube.net/media/1/flash/flowplayer.commercial-3.1.0.swf" type="application/x-shockwave-flash"><param name="movie" value="http://www.gurutube.net/media/1/flash/flowplayer.commercial-3.1.0.swf" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value='config={"key":"#$7aff9f26b44c6e0bd9a","clip":{"url":"http://gurutube-videos.s3.amazonaws.com/gtube_scott_pressreleases.flv","autoPlay":false,"autoBuffering":true,"scaling":"fit"},"playlist":[{"url":"http://gurutube-videos.s3.amazonaws.com/gtube_scott_pressreleases.flv","autoPlay":false,"autoBuffering":true,"scaling":"fit"}]}' /></object>