David Meerman Scott explains how to make your content more valuable to your customers by customizing it for different buyer personas. In a straightforward manner, David gives real world examples of how rich, focused content can transform your website from something ordinary to something that customers will benefit from and come back to time and again.

Total Running Time: 4:14

Published on May 01, 2009

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world wide rave david meerman scott inbound marketing viral marketing new marketing buyer personas demographics rich content content-rich website new rules of marketing & pr social media marketing

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