Public Relations Executive Beth Mansfield discusses how she uses social media, especially Twitter, to promote the burgers at Carl's Jr. restaurants. She shares why Carl's Jr. has made such a big push toward social media instead of driving traffic to their corporate website and using traditional media. Beth explains how she developed a large following online and gives tips on how others can be successful.

Total Running Time: 4:42

Published on June 28, 2009

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beth mansfield carl's jr. twitter social media twtrcon

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