Want to create a World Wide Rave? Sponsor a GuruTube video.

How does GuruTube work?

GuruTube takes advantage of an expert's celebrity status within a niche market to attract qualified prospects. Viewers can watch as many videos as they like and as often as they like. The majority of videos will be sponsored. There is also a link next to the video sending the viewer to the sponsor's website and overlays in the video player promoting the sponsor while the video is playing.

What's in it for the sponsor?

By sponsoring a video or videos on GuruTube, an organization will benefit in a number of ways:

Enhanced Credibility and Market Awareness

With our SEO strategy, viewers will be finding the videos and will be exposed to the sponsor in a viral, non-traditional manner, commonly called "Inbound Marketing" (See below). Savvy viewers that tune out when hearing or seeing a sales pitch are more open to information when discovered in this manner. The fact that the videos are unbiased and informational gives the sponsor third-party credibility.

Enhanced Trust / Authority

The sponsor benefits from a perception of benevolence by their current and potential customer base since they are delivering important, meaningful information that is not biased in any way.

A Professional-Quality Video for Promotional / Educational Use

Each sponsor also receives its own copy of the video to use how it wishes. GuruTube can also customize the video in any manner the sponsor requires.

The sponsor will also receive, virtually in real time, contact information for qualified registered viewers* of their sponsored video(s), increasing the company's pool of possible customers. GuruTube does not require registration.

"I have evidence from several companies that have offered content both with and without a registration requirement that when you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. That's right - if you require an email address or other personal information, perhaps only 2 percent of your audience will bother to download your stuff."       —World Wide Rave by David Meerman Scott

GuruTube promotes (but does not require) registration to deliver a more rich, interactive user experience.

Bridging the Gap between Outbound and Inbound Marketing

The Internet has changed the dynamics of the business world, necessitating a change from "old marketing" techniques to "new marketing" techniques.

"Old Marketing" = Outbound Marketing, also known as "Push" Marketing

With "old marketing" techniques, you are trying to reach a broad audience and hope for some small percentage (usually 1-3%) to respond. In other words, 97% of your marketing is wasted!

"Old Marketing" methods include:

"New Marketing" = Inbound Marketing, also known as "Pull" or "Permission" Marketing

The way people shop has changed drastically - people are much more in control of what information they receive and how they receive it. The Internet has changed the dynamic of how people purchase products. People now have direct access to information about different vendors, products, and industries themselves without interacting with your company directly. By the time they reach you, they are much farther along in the sales process but you know much less about them.

"New Marketing" methods include:

Bridging the Gap

GuruTube bridges the gap between Outbound and Inbound marketing techniques. Viral videos with sought-after content deliver motivated prospects to the sponsors. Therefore, sponsors are able to generate leads with inbound marketing techniques while acquiring video content to be used as they deem appropriate for their needs. Outbound marketing techniques such as DVD mailers, trade show displays, video e-mails and more can be leveraged with the videos created by the GuruTube production team.

*Registered users must opt-in to be contacted by GuruTube or its partners.

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