Paul Gillin - Social Media Strategist


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Paul Gillin is a long-time technology journalist who’s worked almost exclusively online since 1999. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. In addition to consulting and writing, he does speaking engagements and seminars. He has a knack for simplifying complex concepts and making technology trends understandable.

In his past life, he was founding editor-in-chief of TechTarget, which was one of the most successful new media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote a book in 2007 called The New Influencers, about the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. He then wrote Secrets of Social Media Marketing.

Paul writes a regular column for BtoB magazine and Ziff-Davis Enterprise on the topic of innovation. He’s also written for many other publications, including The New York Times, Advertising Age and the San Jose Mercury News. His blog is titled Social Media and the Open Enterprise. His popular Newspaper Death Watch blog follows the world of journalism.

Paul is also a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. He is married, with two kids and he enjoys cooking, scuba diving, skiing, golf and geocaching. He’s been a Boston Red Sox season ticket holder since 2004, which has been a very good time to be a Red Sox season ticket holder.

GuruTube Videos

The Secrets of Social Media
The Secrets of Social Media
Blogs are Beautiful
Blogs are Beautiful
It's a Bottom-Up World: Deal with It.
It's a Bottom-Up World: Deal with It.
What's Up with Twitter?
What's Up with Twitter?